ؤ¹ ͧѺԷԾŢͧ â ռŵ;ĵԡõѴԹ ͧѧҧҡ ҧͧʹ ǧ ǧøáԨ ҧҹ ͧ¡âǷҧշء Ҵҡ ͧҹ˹ѧ; ԴԹ 觺ҧҨԡ SMS 觢üҹ͢ѾͶ͵ʹ 24 ֧ʹͻѨ÷ǢͧͧɮշҧԵԷ ҡԨ 駼ŷҡѧ ɮշҧ÷Ǣͧ
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ɮմ (Hypodermic needle Theory) ͧͼ觢 繼ӹҨкҷӤѭش ö˹觢ѧѺ ¡äҴŷԴ ¡Ѻ մѡҼ ÷仨СԴšзͼѺµç ҧҧҧ ŷѹ ¼Ѻ繤ӹǹҡ ջԡ ;ĵԡ¹ŧ仵觢õͧ¨ӹҨǺ觢 ɮչ ӹҨ㹡õѴԹʶҹó öŪԴŵ赹ͧͧ ɮմ ԷԾҡѧ༴稡
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ɮԷԾѹӡѴͧŪ (Limited Effects of Mass media Theory) кҡ÷Թ 繢Ţõҧ ҡŪ ·Фաá ١ѧ ʺó դ֡Դᵡҧѹ ҡͺ ʶҺѹ֡
ʶҺѹʹ ʶҺѹͧ ö Ѥչ Ԥѹ »ͧѹԷԾšäͺӨҡŪ С˹
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ɮաèѴ (Agenda Setting Theory) ֡ԷԾŢͧͧͧ(Cognitive Theory) ͧ Ū ͧǵҧ з餹ʹ㨵Դͧǹ ͧ㴷Ӥѭú 鹷ҡѺͧҡ繾 餹Դ ͧѧ ͧʹ еͧӤѭ ҾѨغѹ Ū 繼з繨ԧ(Reflecting reality)Ҩ繼ҧԧ(Creating pseudo reality) ¡ùʹ͢㹺ҧդӤѭԹ繨ԧѧ ֡Ңͧ κҹ (Hoban) ǹ (Van Ormer)ԨǺҹԨ
ͧѡԨ ǡѺѹҧѡзɮշҧԵԷҡ֡
ԷԾŵͨԵ ѡôѧ
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1. ѡç (Principle of Reinforcement) ԷԾŨ٧㨼Ѻҡش
ҷö»ʺó ʹͧਵԷҹ ԷԾŹ
ش ʹҷѺվ鹰ҹ դѴ駡Ѻਵ |
2. ѡШ (Principle of Specify) ԷԾŵͼѺҡ ҡ
ҧǡѺͧ ٴͧ äͧ ͺͧ
Դ еԴ觢
|
3. ѡѹ (Principle of Relevance) դѹµçѺç٧
лԡҢͧѺ÷ѧʺԷԾҡ ǡâͺԨҤ¼ʺ
ҧҵ 繷ʹշѾ㨡 |
4. ѡسѵТͧ¹ (Principle of Audience Variability) سѡɳ
ТͧѺë Դ ֡ ʺóǡѺТ
ʹͧ͢ |
5. ѡҾСͺ (Principle of Pictorial Context) Ѻè͡ͺ
ʹͧѺ觷 Ҿ 駻ҡóʹͧѺਵ 赹Ͷҡ
ͨԸաʹͫ |
6. ѡͧٻ (Principle of Subjectivity) ѺèеͺʹͧҷʹҧջԷҾ ҾҹդٻѺ 觷ԷԾŵҡش繨Ū Ӥѭ֡֡Դͧ¹ŧ仨ԴͧҧҧԴ ҧ蹾 Ѻ Ǫ 硨¹ẺѺҨҡ ç¹硷ĵԡǡ˵ ͡÷ҷ з硡 ҧ硡¹Ẻ Ǵ ŧعç §ѧ 硨¹ẺԷԾŢͧ ͷعçԷԾԴ¹Ẻ Ҫҡ Ǥعç ʧҾ¹عç ѹ ˹ѧǹ ٹعçѹ 觼ҹըԹҡԴ¹Ẻ ҡ÷硡Ҫҡ¤ º͡¹ẺҨҡ˹ѧ Դĵԡ¹Ẻ ͷ¡ Copy Cat Ҩ繡觡µῪ áҪҡ áͺ عç㹡ѭ Ϸ駹繼Ҩҡ áзӢͧ ѧ |
1. ŧǤ֡ ¡þҴǢ дش ¤عçҢ˹һ
ԭ͡¡÷ ʵҧԹ 觷繡
Ӥѭ͢ôѧ |
| 2. Ҿ ѹ Ըաõҧ ҧ´ 繡й Ѻ |
| 3. ѹͧ ʹ ҵԴ |
4. þзҾĵԡ㹢繨ش 觷¹Ẻ
ŪաûѺҷͧͧ ٻẺùʹͧ͢
ҧä ҷ |
ԷԾŢͧ ռŵ;ĵԡ㹪ԵШѹͧѧ 繷ءѧͧҧ ԤѹÔ (Mass Vaccine) 䡢ͧѧҨ繹ºҤѰ ֡ʶҺѹ֡ ͺ§٨ҡʶҺѹͺ âѴҨҡʶҺѹʹ ҡʶҺѹɰԨ ǧ¡ѹҡʶҺѹѧ 觤ҡҹͧСͺ觡ùӾ餹ѧ 鹨ҡäͺӢͧ 繼ʹ ҧդآ. |
͢ͺسŨҡ
: § Թ
http://www.fridaycollege.org/blog.php?obj=blog.view(95)
&PHPSESSID=a35fdc1eb9cdf4a21fb0e734c81d1f40 |
