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ؤᴹ ͔ Ҥͺѧ


 

             ؤ¹ ͧѺԷԾŢͧ â ռŵ;ĵԡõѴԹ ͧѧҧҡ ҧͧʹ ǧ ǧøáԨ ҧҹ ͧ¡âǷҧշء Ҵҡ ͧҹ˹ѧ; ԴԹ 觺ҧҨԡ SMS 觢üҹ͢ѾͶ͵ʹ 24 ֧͹ʹͻѨ÷ǢͧͧɮշҧԵԷ ҡԨ 駼ŷҡѧ ɮշҧ÷Ǣͧ


             ɮմ (Hypodermic needle Theory) ͧͼ觢  繼ӹҨкҷӤѭش ö˹觢ѧѺ ¡äҴ๼ŷԴ ¡Ѻ մѡҼ ÷仨СԴšзͼѺµç ҧҧҧ ŷѹ ¼Ѻ繤ӹǹҡ ջԡ ;ĵԡ¹ŧ仵觢õͧ¨ӹҨǺ觢 ɮչ ӹҨ㹡õѴԹʶҹó  öŪԴŵ赹ͧͧ ɮմ ԷԾҡѧ༴稡


             ɮԷԾѹӡѴͧŪ (Limited Effects of Mass media Theory) кҡ÷Թ 繢Ţõҧ ҡŪ ·Фաá ١ѧ ʺó դ֡Դᵡҧѹ ҡͺ ʶҺѹ֡
ʶҺѹʹ ʶҺѹͧ ö Ѥչ Ԥѹ »ͧѹԷԾšäͺӨҡŪ С˹


             ɮաèѴ (Agenda Setting Theory) ֡ԷԾŢͧͧͧ(Cognitive Theory) ͧ Ū ͧǵҧ з餹ʹ㨵Դͧǹ ͧ㴷Ӥѭú 鹷ҡѺͧҡ繾 餹Դ ͧѧ ͧʹ еͧӤѭ ҾѨغѹ Ū 繼з͹繨ԧ(Reflecting reality)Ҩ繼ҧԧ(Creating pseudo reality) ¡ùʹ͢㹺ҧդӤѭԹ繨ԧѧ ֡Ңͧ κҹ (Hoban) ǹ (Van Ormer)ԨǺҹԨ
ͧѡԨ ǡѺѹҧѡзɮշҧԵԷҡ֡
ԷԾŵͨԵ ѡôѧ


             1. ѡç (Principle of Reinforcement)  ԷԾŨ٧㨼Ѻҡش
ҷö»ʺó ʹͧਵԷҹ ԷԾŹ
ش ʹҷѺվ鹰ҹ դѴ駡Ѻਵ

             2. ѡ੾Ш (Principle of Specify) ԷԾŵͼѺҡ ҡ
ҧ੾ǡѺͧ ٴͧ äͧ ͺͧ
Դ еԴ觢

             3. ѡѹ (Principle of Relevance) դѹµçѺç٧
лԡҢͧѺ÷ѧʺԷԾҡ ǡâͺԨҤ¼ʺ
ҧҵ 繷ʹշѾ㨡

             4. ѡسѵ੾Тͧ¹ (Principle of Audience Variability) سѡɳ
੾ТͧѺë Դ ֡ ʺóǡѺТ
ʹͧ͢

             5. ѡҾСͺ (Principle of Pictorial Context) Ѻè͡ͺ
ʹͧѺ觷 Ҿ 駻ҡóʹͧѺਵ 赹Ͷҡ͹
ͨԸաʹͫ

             6. ѡͧٻ (Principle of Subjectivity)  Ѻèеͺʹͧҷʹ͹ҧջԷҾ ҾҹդٻѺ 觷ԷԾŵҡش繨Ū Ӥѭ֡֡Դͧ¹ŧ仨ԴͧҧҧԴ ҧ蹾 Ѻ Ǫ 硨¹ẺѺҨҡ ç¹硷ĵԡǡ˵ ͡÷ҷ з硡 ҧ硡¹Ẻ Ǵ ŧعç §ѧ 硨¹ẺԷԾŢͧ ͷعçԷԾԴ¹Ẻ Ҫҡ Ǥعç ʧҾ¹عç ѹ ˹ѧ׺ǹ ٹعçѹ 觼ҹըԹҡԴ¹Ẻ ҡ÷硡Ҫҡ¤ º͡¹ẺҨҡ˹ѧ Դĵԡ¹Ẻ ͷ¡ Copy Cat Ҩ繡觡µῪ áҪҡ áͺ عç㹡ѭ Ϸ駹繼Ҩҡ áзӢͧ ѧ


             1. ŧǤ֡ ¡þҴǢ дش ¤عçҢ˹һ
                 ԭ͡¡÷ ʵҧԹ 觷͹繡
                 Ӥѭ͢ôѧ
             2. Ҿ ѹ Ըաõҧ ҧ´ ͹繡й Ѻ
             3. ѹͧ ʹ ҵԴ
             4. þзҾĵԡ㹢繨ش 觷¹Ẻ
                 ŪաûѺҷͧͧ ٻẺùʹͧ͢
                 ҧä ҷ

             ԷԾŢͧ ռŵ;ĵԡ㹪ԵШѹͧѧ 繷ءѧͧҧ ԤѹÔ (Mass Vaccine) 䡢ͧѧҨ繹ºҤѰ ֡ʶҺѹ֡ ͺ§٨ҡʶҺѹͺ âѴҨҡʶҺѹʹ ҡʶҺѹɰԨ ǧ¡ѹҡʶҺѹѧ 觤ҡҹͧСͺ觡ùӾ餹ѧ 鹨ҡäͺӢͧ 繼ʹ ҧդآ.






͢ͺسŨҡ
:  § Թ
          http://www.fridaycollege.org/blog.php?obj=blog.view(95)
          &PHPSESSID=a35fdc1eb9cdf4a21fb0e734c81d1f40




 












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